Portfolio
Mixture of Concept projects and client projects
Brand Identity
Concept Project
Kudu Sanctuary
Kudu Sanctuary is a concept I built for a private game reserve — a brand that needed to feel as premium and immersive as the experience itself, long before a guest ever set foot on the land.
It centers on a kudu-horn mark, carried through a booking-ready website and a social presence built to sell the escape first, the reservation second.
Concept Project
Archetype
Archetype is a concept I built for a custom furniture business — furniture made for people who want one statement piece to complete a room, not fill it. The identity had to feel just as considered and enduring as the pieces themselves, which is why it stays quiet: a simple chair-mark, warm neutral tones, and enough restraint to let the furniture be the star.
To bring the vision to life, I mocked it up across real touchpoints — sticker designs, a little branded bag, and a poster — so it’s easy to see exactly how the identity would look and feel in the real world, not just as a logo on a page.
Concept Project
The Bagel Club
Archetype is a concept I built for a custom furniture business — furniture made for people who want one statement piece to complete a room, not fill it. The identity had to feel just as considered and enduring as the pieces themselves, which is why it stays quiet: a simple chair-mark, warm neutral tones, and enough restraint to let the furniture be the star.
To bring the vision to life, I mocked it up across real touchpoints — sticker designs, a little branded bag, and a poster — so it’s easy to see exactly how the identity would look and feel in the real world, not just as a logo on a page.
Web Design
Client Project
Bermuda is a lawn and landscaping company, and their work is as visual as it gets, so their website needed to show that at a glance. Their landing page was outdated and doing them no favors, so I rebuilt it as a clean, no-scroll layout — everything a visitor needs sits in one view, nothing to hunt for.
Social buttons up top build a bit of trust and let the work speak for itself, and one clear contact button goes straight to WhatsApp, skipping the forms and email back-and-forth most people won’t bother with anyway.
Package Design
Concept Project
Dr. Aris Thorne
Dr. Aris Thorne is a concept I built for a clinical-grade active repair serum — a brand meant to feel considered and dermatology-led, not like another product shouting from a shelf.
The packaging leans into a quiet, apothecary feel: dark amber glass, muted tones, and ingredient-led messaging like 10% Niacinamide and 2% Zinc PCA, so the label itself does some of the convincing before anyone even reads the fine print.
Concept Project
On the Table
On the Table is a concept I built around a playful idea: three wines, three personalities, one story told across the same dining room scene — two chairs, a table, and just enough detail to hint at the night ahead.
The Riesling is the quiet one — a simple illustration of a bottle and glass on the table, calm and understated, nothing extravagant. The rosé picks up the energy, with bottles stacked playfully across the table, capturing exactly the kind of night that turns into a few too many rounds with friends. And the Cabernet Sauvignon closes it out with the boldest illustration of the three — because let’s be honest, it’s the wine that gets the grannies dancing on the table before the night’s done.
Social Media
Case Study Project
Pet Care
This pet brand needed more than posts — they needed a community that actually trusted them.
So the strategy leans into product spotlights, practical pet care advice, and raw, unedited short-form content: the kind that feels like it’s coming from someone who actually has pets, not a brand chasing a sale.
It’s a small shift, but it’s the difference between being followed and being believed.
Case Study Project
Hair Salon
This salon didn’t just need followers, they needed bookings — and that only happens once people trust the hands doing the work.
The strategy centers on trust: showcasing professional-quality work — not just polished before-and-afters, but the process behind them. Behind-the-scenes moments and genuine hair care advice show expertise and build confidence in the service.
