Brand Identity
Concept Project
Kudu Sanctuary
Kudu Sanctuary is a concept I built for a private game reserve — a brand that needed to feel as premium and immersive as the experience itself, long before a guest ever set foot on the land.
It centers on a kudu-horn mark, carried through a booking-ready website and a social presence built to sell the escape first, the reservation second.
Concept Project
The Bagel Club
Archetype is a concept I built for a custom furniture business — furniture made for people who want one statement piece to complete a room, not fill it. The identity had to feel just as considered and enduring as the pieces themselves, which is why it stays quiet: a simple chair-mark, warm neutral tones, and enough restraint to let the furniture be the star.
To bring the vision to life, I mocked it up across real touchpoints — sticker designs, a little branded bag, and a poster — so it’s easy to see exactly how the identity would look and feel in the real world, not just as a logo on a page.
Concept Project
Archetype
Archetype is a concept I built for a custom furniture business — furniture made for people who want one statement piece to complete a room, not fill it. The identity had to feel just as considered and enduring as the pieces themselves, which is why it stays quiet: a simple chair-mark, warm neutral tones, and enough restraint to let the furniture be the star.
To bring the vision to life, I mocked it up across real touchpoints — sticker designs, a little branded bag, and a poster — so it’s easy to see exactly how the identity would look and feel in the real world, not just as a logo on a page.
